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UTM Parameters (Campaign Tracking)

UTM parameters help you track where your traffic comes from in Google Analytics. Add these tags to measure the effectiveness of your marketing campaigns and understand which channels drive the most engagement.

Learn more about UTM parameters

The referrer (e.g., google, newsletter)

Marketing medium (e.g., cpc, banner, email)

Product, promo code, or slogan

Identify the paid keywords

Use to differentiate ads

Generated URL with UTM parameters

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