UTM Parameters (Campaign Tracking)
UTM parameters help you track where your traffic comes from in Google Analytics. Add these tags to measure the effectiveness of your marketing campaigns and understand which channels drive the most engagement.
Learn more about UTM parametersThe referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, banner, email)
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads
Generated URL with UTM parameters
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